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28 days sober: the challenge where you are the hero!

The Fondation Jean Lapointe targets half a million dollars and nearly 10,000 participants.

Montreal, January 16, 2018 – Fondation Jean Lapointe is proud to launch the 5th edition of its 28 Days Sober Challenge with an all-new gamification platform to support participants during their 28 days of sobriety. The Fondation expects to raise over half a million dollars and sign up nearly 10,000 participants. Under the theme “The challenge where you are the hero,” the campaign’s objective is to help people realize that they are the heroes of their own challenge, and above all, understand the real impact they have on the future of young people.

“The workshops on addiction prevention make a difference in the lives of high-school kids and that’s why we’re back stronger than ever with an entertaining and engaging platform,” states Annie Papageorgiou, Executive Director of Fondation Jean Lapointe. “Each person has the potential to be an agent of change and impact the lives of young people. That’s why we have chosen the theme “The challenge where you are the hero” for this year’s campaign.”

For a minimum donation of $28 per person, participants enjoy an innovative and fun digital experience that allows them to see the concrete impact created on young people in their region! The platform offers exclusive content and daily challenges that participants can unlock to help encourage them throughout the 28-day event.

An innovative charity platform

Fondation Jean Lapointe has taken a bold, disruptive step in the world of philanthropy by creating a gamification platform, developed by the studio Alice & Smith, to encourage participants to make a daily commitment to raising funds. By participating, sharing and making a commitment, participants using the platform, which incorporates video game elements, can follow their progress and see the real impact at the local, regional and provincial levels of what they are doing.

“It’s a whole new way of meeting the desire of today’s donor to be a force for change in their community and know how their donation is being used to directly further the cause,” adds Andrea Doyon, Vice-President of Alice & Smith. “Several waves of funding efforts among financial partners such as CGI, Loto-Québec, Alice & Smith, the J.A. Bombardier Foundation have allowed us to create this new platform that could serve as a 3.0 model for charities.”

A challenge that unites

Each year, the 28 Days Sober Challenge attracts several well-known public personalities, including Jonathan Garnier of the Guilde culinaire, Stéphanie Harvey, e-sport professional, sisters Josiane and Carolane Stratis of the blog TPL Moms, comedian Philippe-Audrey Larrue-St-Jacques, radio host Cheryl Besner, TV host Jean-Philippe Wauthier, Geneviève Petterson, journalist and Eliane Gagnon from Soberlab. They take part in the challenge for themselves, their families, but especially for the young people of Quebec.

Money raised will allow Fondation Jean Lapointe to offer workshops on addiction prevention to nearly 76,000 high-school kids in Quebec.
To take part or to sponsor a participant, please visit www.defi28jours.com

About Fondation Jean Lapointe

Established 35 years ago, Fondation Jean Lapointe has become the leading organization in the fight against alcoholism, drug use and other addictions that affect society. It actively supports the Maison Jean Lapointe, recognized today as an important centre for drug and gambling rehabilitation, and the prevention of these addictions in Quebec.


Fondation Jean Lapointe

Élisabeth Poirier-Defoy
Communication Consultant, Canidé
[email protected]
514 409-1970